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  • Writer's pictureArthur Garcia

Personal Branding- Where to start?

What is Personal Branding

Think back to every Tv show, musician, or podcast you’ve enjoyed. Each of their works contains different materials. However, there is a common factor that keeps you interested. This is their ability to showcase their brand. A personal brand is used to promote oneself. This can be through a skill set, your own personality, and interests, or even experiences.

As more people enter the world of freelancing, branding is a bigger buzzword than ever. Your brand and personality are what’s going to set you apart.

You might not realize it, but personal branding photography is an investment and a tool that can help grow your small business. Why take a chance that people will know what your brand is all about when you can tell them yourself?

You won’t always be able to control how potential customers perceive your brand, but you can take steps to ensure that your story is as clear as possible!

What are the Perks of Personal Branding?

  • It allows you to showcase your uniqueness amongst your craft.

  • Personal branding makes it possible for your audience to get to know you & your brand.

  • Personal branding offers the opportunity to attract specific clients to your company.

What to wear for a personal branding shoot?

You'll want your outfit to reflect your line of work. If you're shooting for a corporation you might want to lean more towards formal wear or if you're aiming for something more lifestyle you'll want to dress more casual.

Make sure you choose an outfit you feel completely comfortable in. You will want to stray away from anything too tight or too loose.

HOT TIP: Wait to change into your clothes when you arrive. This allows your clothing to remain wrinkle free!

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